Blueboat’s partnership with Cranbrook School started with engaging community and key stakeholders, to reveal insights and compelling donor motivation led narratives. This initial consultancy informed the ‘Realise our potential’ campaign evolution. Brought to life through a two year comprehensive capital campaign, wrapping the purpose and goals within a compelling narrative and visual design for the campaign. The Blueboat Realise campaign included private to public phases, including, campaign identity, image shoots, prospectus, film series, launch community event and campaign website.
The Realise comprehensive capital campaign successfully delivered substantial philanthropic gifts for the School’s senior school building masterplan, allowing Cranbrook to explore a rate of campus renewal not otherwise possible without the generosity of the whole School community.