Celebrating a tradition of annual giving
With a strong tradition of bursary annual giving towards the College needed to create a visual identity for the Bursary Appeal to lift its profile in the community alongside other College giving priorities.
Our collaboration with Riverview delivers a brandmark, visual languages and compelling emotive messaging that leverages the power of storytelling and tradition to engage donors. Blueboat’s integrated campaign across digital, and print, encourages support for the College’s bursary fund, while thoughtfully acknowledging past generosity.
The annual Bursary appeal is strategically designed to allow for annual core message and date updates, while providing consistent branding to raise visibility and awareness and deliver lasting impact.