Increasing cardiac arrest survival rates

Restart a Heart Day Awareness Campaign.

Blueboat proudly supports the Council of Ambulance Authorities (CAA) ‘Restart a Heart Day’ campaign across Australia and New Zealand. A community behaviour change campaign held annually on 16 October to increase cardiac arrest survival rates, through increased CPR knowledge.

Using established Blueboat brandmark and campaign identity, this year’s theme heroes the call, push, shock message. Blueboat delivered a digital based campaign across a website, socials, event day support and film.