Brilliant Thinking.

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Today, Tomorrow, Always.

Hawthorn Football Club’s (HFC) challenge to Blueboat was to deliver a major donor campaign to support their vision for a world-class training centre.

Our collaboration with the Hawks Foundation began by crafting campaign messaging, aligning with existing pillars, and exploring creative directions to match the scale of the Kennedy Community Centre.

‘Time to Fly’, our campaign encapsulates the Club’s journey, honouring its legacy while celebrating transformative donors driving future plans. Our private phase major donor engagement support included film, brochure, acknowledgment gifts, campaign stationery, video books and launch event materials.

Witnessing the Club script its next century is truly exciting.