Evolving Annual Appeals to ignite giving 2024

Community Fundraising 24.

To align with its forward-thinking mantra, ‘Bringing the future to today’, Yarra Valley Grammar and the Yarra Foundation consistently reimagine their visual identity for annual appeals. To cut-through the noise of communications during end of financial year, the School and Foundation approached Blueboat for a strategic campaign, exemplifying their mantra in a brilliant way. In this collaboration, Blueboat developed a compelling campaign that leverages powerful master brand colours and direct calls to action. This integrated campaign communicated the Annual Giving opportunity through outdoor, digital, and print, encouraging support for the school from the wider community.