A renewed approach for annual giving delivers successful engagement
Performing Arts Centre Fundraising Campaign.
Blueboat partnered with Yarra Valley Grammar to develop a ‘Take your seat’ creative direction to maximise community awareness and support towards their Performing Arts Centre fundraising campaign.
Designed with custom typographic treatment and personalised family naming conventions, the integrated campaign incorporated a suite of Blueboat designed material, from dynamic QR coded DL mail-outs, through to digital and social posts and large-scale building signage.
"Blueboat’s tagline is ‘brilliant thinking’ and this beautifully sums up what they do. They never cease to question, innovate and inspire. They think strategically, out of the box, and most definitely brilliantly!"