A brand campaign to celebrate and showcase
St Hilda’s College, a residential community at The University of Melbourne, needed a brand campaign to celebrate and share their story with potential future students. This project began to take shape as the impact of the 2020 pandemic was beginning to emerge. As a result, Blueboat’s role as brand creatives also became one of strategic consultancy advisor.
Working closely with the College’s leadership team, this allowed us to leverage past successes in marketing communications and identify key objectives, whilst leading brand positioning thinking that required prompt marketing responses to the marketplace.
Our resulting brand campaign “we think you’ll love it here” celebrates Hilda’s as the place to be, belong, become and achieve. The brand campaign visual identity was developed across all marketing channels, supported by Blueboat content planning and activation.
The positive impact of this close client collaboration is evident in the strength of the brand, which encourages students to discover why Hilda’s will transform their university experience and apply for a place in 2021 and beyond.