Launching a new market offer
New market entrant.
Business partners, and life-long friends, Andrew and Luke approached Blueboat to bring their business venture to life. A vision very much driven by Andrew’s growing desire to create inspired homes for those with additional needs, as a lasting legacy for his late mother.
Blueboat led the business directors through strategic workshops, refining their goals and exploring naming options. From here we partnered on brand identity development for SDA Aus to distinguish them, and deliver growth, in the under resourced Specialist Disability Accommodation market. Blueboat’s SDA Aus brandmark is washed with colours that showcase accessibility, with a clear and legible structure. Whilst a complementary boldness to the type provides integrity and credibility for this new market entrant.
Blueboat are delighted to team with SDA Aus to take their personal vision and business planning to market.