Refreshing a much loved brand
Entrusting your brand’s refresh means you need a partner agency who will collaborate and become your brand custodians. Blueboat were proud to be awarded this responsibility to work alongside Korowa Anglican Girl’s School’s Senior Leadership team to refresh their brand.
Beginning with a brand audit and Blueboat led discovery workshop, we mapped out the current Korowa marketing landscape across their audiences and channels to define guiding principles for the refresh. Korowa’s brand colours, typefaces and layouts across all channels from print and digital were given a fresh, contemporary style, that also pays homage to the traditions of the School. At every stage of the design process the Korowa values were kept close and embedded into all design elements.
Blueboat’s delivery included a brand values style guide and full marketing suite, ensuring the Korowa team now have a comprehensive communications toolkit to share and leverage their fresh new identity.