A digital destination that captures the vibe, and creates connections
The changing global landscape we all find ourselves in requires tertiary residential colleges to innovate and evolve their communications. In support of this Blueboat led strategic planning to rethink traditional student recruitment for St Hilda’s College. Our clear goal – to support future admissions with authentic digital connectedness.
Building on Blueboat’s successful St Hilda’s campaign branding for past University of Melbourne Open Day’s, we anchored our 2020 digital campaign to an evolution of “we think you’ll love it here”. We brought this to life with tactical planning wrapped around a clear narrative promoting each of Hilda’s core pillars, along with supporting imagery and film. Our campaign landing page now allows future students to truly ‘discover why’ Hilda’s is the place to transform their University chapter. To support click through and landing page conversion Blueboat designed and delivered an audience segmented EDM suite, animation and social advertising program.
The campaign to date has allowed Hilda’s to continue to share their story and connect, replacing the opportunity for in person open days and school tour visits.