Digital Business Kit and Promotions

Helping GPs to improve patient care and increase business efficiency .

Blueboat worked closely with the RACGP interviewing future users and reviewing other online resources to determine the best format and features for an engaging Digital Business Kit.

Look and feel was designed with feedback from the interview stage at front of mind – offering something fun and surprising, but certain not to be patronising.

The RACGP Digital Business Kit was launched on time and on budget with a fantastic reception from both the RACGP project team and also the funding department.

Released as one of ten kits produced under the funding project, the RACGP stands out for its contemporary design and unique user experience.