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Brilliant Thinking.

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Australia's largest reproductive genetic carrier screening trial is named for Mackenzie Castella, whose passing inspired her parents to campaign for change.

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Unique Campaign Imagery.

Blueboat’s Realise Campaign narrative was brought to life with a shoot capturing the personality of Cranbrookians, and their breadth of opportunities, personality and daily life and movement.

The Blueboat photo shoot perfectly enhances the strategic narrative; allowing Cranbrook boys’ to realise their own potential in whatever endeavours their journey takes them.

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