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Australia's largest reproductive genetic carrier screening trial is named for Mackenzie Castella, whose passing inspired her parents to campaign for change.

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Supporting a community campaign to achieve well above initial targets.

Blueboat collaborated with the Caulfield Grammar School (CGS) Foundation to support their online Giving Day fundraising to provide the CGS opportunity to students who would otherwise be unable to attend.

As marketing partner Blueboat designed and delivered a giving campaign across digital; social media, website pages through to awareness building outdoor advertising, whilst simultaneous designing of a new CGS Foundation website.

The successful campaign resulted in an additional 25% funds raised above the initial target, showing the power of community.