Gift in Will campaign

Unlocking legacy giving for Monash Pharmacy.

Monash needed to connect with potential bequestors to the Faculty of Pharmacy and Pharmaceutical Sciences. Blueboat conducted insights research, uncovering the deep motivations and stories behind life-changing gifts in will.

Blueboat developed a strategic Gift in Will campaign anchored in these real stories. Through nostalgia postcards, storytelling materials, and a campaign visual identity complementing Monash brand, we engaged alumni across direct mail and digital channels. The result: a cohesive campaign that honours legacy while inspiring future generations of support.