Supporting means-tested scholarships

Amplifying student voice for Giving Day.

For Ascham’s second annual giving day, the School needed to deepen community engagement. Blueboat shifted the narrative bringing student voices to the heart of the campaign.

Blueboat developed strategic messaging, communications plan, campaign film, print and digital materials. Pip, the Giving Day mascot, brings to life the “gift of education” in a way that resonated across the community.

The result: significantly increased participation and genuine connection to the mission of supporting means-tested scholarships.