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A visual evolution and landmark re-brand..

Designed as a visual evolution of the original brand and as a symbol for The Victorian Pride Centre community and spirit, the new brand mark honours the LGBTIQ flag.

The brandmark aperture becoming a visual link to the physical site; open and welcoming. The resulting shape is a ring: an encompassment and binding of enthusiasm and ideals. A juxtaposition of diversely divided colour, unification of round movement and amalgamating shapes.

The Victorian Pride Centre brandmark has life and will be a proud, iconic mark for the future.

 

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