A ticket to Siena for Siena College

An immersive short film and outdoor campaign for an immersive program.

Blueboat partnered with Siena College to produce an eye-catching outdoor campaign and inspiring short film to launch the ‘Siena in Siena’ program – a year nine immersion program where students spend three weeks in Tuscany, experiencing a unique program of study which incorporates Italian culture and community. Complimenting Siena’s ‘Do more, Be More’ ethos, the campaign elevated the brand proposition, attracting significant enrolments from new families.