Creating and shaping a new brand

‘To think’ – connecting heritage to an evolving future.

Saint Ignatius’ College Riverview acknowledges the Cammeraigal people, the traditional custodians of the land upon which the College is privileged to live and educate. Blueboat created the Wingaru ‘to think’ branding to reflect this acknowledgment, challenging students to grow and to develop an awareness of others and the world.

Inspired by the College’s Jesuit discernment tradition the Wingaru wordmark embodies angled coloured shapes inspired by early architectural renders expressing transformational energetic inquisitiveness, with enterprise and opportunity to reflect and build. The College’s traditional colours of blue and white are joined with an earthy red ochre acting as a strong connection to the land and surrounding environments. Graphic containers act as story markers bringing pieces of a puzzle together.

Wingaru’s branding unites the past, present, and future, serving as a powerful visual identity for a capital campaign.