Revitalising an historic institution for a new generation.
Launceston Church Grammar School, founded in 1846, is the oldest continually operating school in Australia and has a proud heritage of nurturing, challenging and inspiring students to become active, self-directed global citizens.
A stronger and clearer brand identity was needed to support the school’s new identity statement and strategic focus. The new Launceston Grammar brand reflects a contemporary, bold and dynamic type and image treatment, complemented and endorsed by a crest update and introducing a new EST. 1846 lock up.
The determined, strong and bold brand evolution successfully balances the traditional and contemporary, with an atmosphere of organic energy, enthusiasm and wonder.
Blueboat delivered a full brand toolbox from logo suites, communication and style guide handbooks.