HDNA's redesign: Empowering connections

Advancing towards tomorrow’s medical breakthroughs.

Initiated by Monash University’s Professor Julie Stout and funded by the National Health and Medical Research Council (NHMRC) of Australia, the Huntington’s Disease Network of Australia (HDNA) aims to enhance understanding and medical breakthroughs by comprehensive mapping of affected Australian families with Huntington’s Disease.

Blueboat’s design revolves around a contemporary concept of connectivity, employing vibrant colours and bespoke graphics to impart a human touch to the HDNA brand. Our design extends across collateral, website, and explanatory animations, encouraging network registrations and ensuring a cohesive brand experience for HDNA.

The brand refresh leaves a lasting impression, elevating HDNA’s visibility and fostering a supportive environment for families, ensuring their inclusion in transformative initiatives.