loading
bracket iconBrilliant thinking.

Did you know...

Victorian women living with HIV have an incredible community organisation dedicated to reducing stigma and educating those recently diagnosed.

Get the full story
Close.

This is Queen’s. Since 1887.

Established in 1887, Queen’s College at the University of Melbourne has a long and proud heritage, with a global alumni who have elevated their University experience by being part of this life-long community.

Blueboat initially led Queen’s on a journey of discovery, using senior leadership workshops to explore Queen’s as a brand. From this strategic consultancy and insights, Blueboat developed a new positioning and campaign message – This is Queen’s, since 1887. While our creative team applied their design thinking to imagine Queen’s as a fresh and striking visual identity, bringing our new positioning sentiment to life. The resulting identity rightly combines the esteemed College history, their landmark heritage buildings and crest, with a fresh and vibrant contemporary feel.  A cornerstone graphic device anchors the new identity, with a striking confident Queen’s yellow and a new typeface providing a clean aesthetic.

Blueboat delivered a full marketing suite for the College to more effectively promote, communicate and differentiate their offer during a time of rapid global change. Thank you Queen’s for trusting Blueboat with the next evolution of your 133 year old brand.

More.