Empathy in design inspires confidence
Launching a screening pilot.
With three Australian children diagnosed with type 1 diabetes every day the JDRF and University of Sydney’s ground breaking National Screening Pilot needed a strategic digital presence to reassure and attract parents to take part.
Blueboat’s website design and development took a user-centric approach at all times. Thoughtful information architecture and messaging hierarchy blend seamlessly, offering a reassuring and informative navigation experience. The site’s creative direction spotlights calming blues, drawing inspiration from the screening pilot’s brandmark.
This exploratory pilot can provide valuable research insights. We will be watching with interest as progress is made to enhance children’s health outcomes in Australia.