Brilliant Thinking.

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Australia's largest reproductive genetic carrier screening trial is named for Mackenzie Castella, whose passing inspired her parents to campaign for change.

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The opportunity

Australian Glass Group needed a digital solution that rightly showcases their array of choice to consumers.

Brilliant thinking

A purposeful partnership delivered a tailored digital solution for this market leader to showcase its expansive product range and consider opportunities for including future product updates.

The solution

The resulting website blends the functional with the beautiful, providing detailed access to specifications while presenting inspirational real-world outcomes. A custom and expandable icon set was developed to identify product sets and qualities. At the same time, a tailored content management system empowered the client to maintain the website.

The impact

“The Blueboat team worked brilliantly and exceeded expectations. The end result has all of my desired features, and more.The editing functionality is outstanding. It makes our life so much easier to maintain the website going forward.”

Michael Ward

National Marketing and Business Development Manager

Australian Glass Group