Brilliant Thinking.

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The first Rainbow Flag was designed in 1978 by Gilbert Baker from San Francisco to serve as a community symbol.

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TKS Website.

The opportunity

The Knox School (TKS) is a co-educational ELC to VCE independent school in Melbourne. With a focus on personalised learning, the school embarked on a journey with Blueboat to share their offering across a new digital presence.

Brilliant thinking

Blueboat delivered a refreshed visual language across font, colour palette and layout to lend a more contemporary look and feel to the virtual design.

The solution

Incorporating these updates, the refreshed website uses moving graphic elements to spark curiosity and guide the user journey, encouraging visitors to explore further. We partnered with TKS to provide copywriting and photography, delivering a full service that ensured a consistent tone of voice across content and imagery.

The impact

The new website for TKS reflects the progressive, caring school environment and individualised learning approach, communicating that ‘something special’ that ensures this independent school stands out from competitors.