Korowa students ‘Defy expectations’
How do you stand out from the crowd? Korowa was looking to build brand awareness and clearly position the school as dynamic, focused and strong to set it apart in the marketplace.
In a time when empowering young women has never been more important, Blueboat created a campaign showing strong young women looking to the future and stepping into their power in their strengths, talents and passions.
Aspirational, strong imagery of Korowa students locked up with the new tagline ‘Defy expectations’ was shared with their community across print, digital, and outdoor advertising boards.
Korowa has repositioned itself as a leader in forward-thinking education for young women. The campaign and tagline now rightly position and share the Korowa experience.