Brilliant Thinking.

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Australia's largest reproductive genetic carrier screening trial is named for Mackenzie Castella, whose passing inspired her parents to campaign for change.

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Brand campaign.

The opportunity

How do you stand out from the crowd? Korowa was looking to build brand awareness and clearly position the school as dynamic, focused and strong to set it apart in the marketplace.

Brilliant thinking

In a time when empowering young women has never been more important, Blueboat created a campaign showing strong young women looking to the future and stepping into their power in their strengths, talents and passions.

The solution

Aspirational, strong imagery of Korowa students locked up with the new tagline ‘Defy expectations’ was shared with their community across print, digital, and outdoor advertising boards.

The impact

Korowa has repositioned itself as a leader in forward-thinking education for young women. The campaign and tagline now rightly position and share the Korowa experience.