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bracket iconBrilliant thinking.

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Australia's largest reproductive genetic carrier screening trial is named for Mackenzie Castella, whose passing inspired her parents to campaign for change.

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Branding a Digital Destination.

Successfully launched at BioTech San Diego (US) and AusBioTech Melbourne, Blueboat collaborated with key project partners to design and deliver; a brand mark and a full suite of marketing collateral, along with a roll out marketing plan.

The brandmark and visual identity creates an appropriate, welcoming feel to a sometimes complex industry. Brought to life in a suite of marketing collateral which promotes the digital destination to a global audience. The visual identity complements the user journey brought to life in the website

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