Branding a Digital Destination

Attracting International investment into the State of Victoria.

Successfully launched at BioTech San Diego (US) and AusBioTech Melbourne, Blueboat collaborated with key project partners to design and deliver; a brand mark and a full suite of marketing collateral, along with a roll out marketing plan.

The brandmark and visual identity creates an appropriate, welcoming feel to a sometimes complex industry. Brought to life in a suite of marketing collateral which promotes the digital destination to a global audience. The visual identity complements the user journey brought to life in the website