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Messaging for a New Offering.

Launching a new Consumer Delivery offer – first to businesses, and then eventually to consumers – Toll needed not only sales materials, but a clear understanding of the offer. The work that Blueboat did for Toll Consumer Delivery was then replicated for each business unit in the Australian Toll Group.

We undertook a research-driven approach in developing ideal processes, messaging and tone for each business unit. Once we had created a BVP for the Consumer Delivery offer, each of the business units saw a value in going through the process for themselves.

All five business units now have consistent and distinct messaging, with promotional material now supporting the offer and providing sales teams with materials they are proud of.