Brilliant Thinking.

Did you know...

Australia's largest reproductive genetic carrier screening trial is named for Mackenzie Castella, whose passing inspired her parents to campaign for change.

Get the full story

Integrated communications campaign.

To build on our recent brand refresh, Shepparton Villages needed a way to bring their culture to life; showing that their organisational values are more than words, they inspire their every day.

Blueboat crafted the strategic ‘Shepparton Villages Cares’ positioning, amplifying the brand’s essence. Authentic testimonials and genuine photography showcased real relationships, highlighting their
unique offering.

Our integrated campaign – spanning values-driven staff recognition program, digital, social, outdoor, and print, anchored by a dedicated web page – inspires and recognises staff, fostering growth within their invaluable team.