An essential brand identity tool

Brand style guide.

Thomas Hassell Anglican College recognised the need for a review of their brand to deliver cohesive communications.

Blueboat began by simplifying the College’s logo and creating a new logo lock up, conceiving a refreshed palette of brand secondary colours, introducing a new contemporary font, complemented by a set of functional stationery. A new brand style guide communicates the College’s design standards for all to follow.

The brand element refresh and style guide ensure the College distinguishes itself from competitors and brings a strong brand voice that resonates with their community.