Brilliant Thinking.

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Brand awareness campaign.

The opportunity

The Victorian Comprehensive Cancer Centre Alliance (VCCC Alliance) has a complex remit to communicate. The Alliance needed a brand awareness campaign to boost its visibility as an organisation, while deconstructing in simple terms why it exists.

Brilliant thinking

Blueboat partnered with the VCCC Alliance to elevate its messaging and create vibrant advertising across paid and organic digital and social media channels, and in print.

The solution

Working with colour is always a delight and the VCCC Alliance has it in abundance. Inspired by the organisation’s logo, our design team created animated and static ads to be used across social media and digital, and translated these into print.

The impact

With the ability to measure interactivity with its audience via its digital channels, the VCCC Alliance can now effectively monitor the campaign’s effectiveness and adapt it as clear brand understanding grows.