Brilliant Thinking.

Did you know...

The first Rainbow Flag was designed in 1978 by Gilbert Baker from San Francisco to serve as a community symbol.

Get the full story

Niika website design.

Delivered by our Niika creative playground, powered by Blueboat brilliant thinking.

Niika collaborated with the London-based Tony Blair Institute for Global Change to design and build a digital storytelling experience that shares the history leading up to the 20th anniversary of 9/11. Our website uses design-led thinking to perfectly blend imagery, content and UI experience. The outcome demonstrates the immense power of digital to push the boundaries to display a complex narrative, placing user experience at the forefront. Explore the result for yourself: since911.institute.global