Brilliant Thinking.

Did you know...

Australia's largest reproductive genetic carrier screening trial is named for Mackenzie Castella, whose passing inspired her parents to campaign for change.

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Niika website design.

Delivered by our Niika creative playground, powered by Blueboat brilliant thinking.

Niika collaborated with the London-based Tony Blair Institute for Global Change to design and build a digital storytelling experience that shares the history leading up to the 20th anniversary of 9/11. Our website uses design-led thinking to perfectly blend imagery, content and UI experience. The outcome demonstrates the immense power of digital to push the boundaries to display a complex narrative, placing user experience at the forefront. Explore the result for yourself: since911.institute.global