Elevating sports and wellbeing.
The opening of Korowa’s Sports and Wellbeing Centre demanded a campaign to echo the impressive and diverse opportunities the Centre gives students and the community.
The campaign is intentionally contemporary, vibrant and youthful, delivering an unexpected eye-catching direction to deliver a point of difference to competitor advertising.
Our campaign centrepiece included a narrative based film, expanding the campaign to outdoor and digital to boost visibility and engagement.
The campaign’s success is evident in our digital marketing results, marking it as Korowa’s most successful campaign to date.