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bracket iconBrilliant Thinking

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Australia's largest reproductive genetic carrier screening trial is named for Mackenzie Castella, whose passing inspired her parents to campaign for change.

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Driving awareness to community Farmer's Markets.

Partnering with the Melbourne Farmers Market (MFM), Blueboat created a fresh website which highlights the MFM essence and strengthened the brand.

Particular focus was an easy to use calendar allowing patrons to find their closest market location, time, and more details. As well as a formal online application process for and producers to participate.

Using rustic textures and tones, along with custom illustration and on location photography, the site gives visitors a sense of what they can expect to find each week at MFM’s markets.

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