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Website for the community.

Partnering with the Melbourne Farmers Market (MFM), Blueboat created a fresh website to highlight the MFM essence and strengthen their brand. A particular focus was an easy to use calendar allowing the community to locate their closest market location, time, and more details. As well as a formal online application process for producers to participate.

Using rustic textures and tones, along with custom illustration and on location photography, the site now gives visitors a sense of what they can expect to find each week at MFM’s markets.

Following the website Blueboat redeveloped MFM’s colour palette to reflect the vibrancy of each market, along with the natural colours found in the produce available. Paired with a new illustration and icon library, MFM now has a variety of design resources to speak to their audience from the heart.