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Australia's largest reproductive genetic carrier screening trial is named for Mackenzie Castella, whose passing inspired her parents to campaign for change.

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Open Day.

St Hilda’s College is one of the younger, smaller residential colleges at University of Melbourne. Renowned for their genuine sense of community, St Hilda’s wanted to maximise visitation and promote their unique offer to prospective students and families visiting the University’s Open Day.

Blueboat collaborated with St Hilda’s to bring their branding to life in a targeted, reusable and memorable way. The brand treatments across outdoor created a powerful visual difference, a positive impact on foot traffic and were further supported by branded take away bags and print communications to raise engagement.