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The first Rainbow Flag was designed in 1978 by Gilbert Baker from San Francisco to serve as a community symbol.

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Extending brand theme to refresh annual reporting.

From a place of getting to know and understand Melbourne Health’s brand, message and personality, Blueboat designed a refreshed, contemporary and confident Annual Report.

Complementing clean feature pages, with ‘then’ and ‘now’ imagery integrated with ‘M’ and ‘H’ motifs, the report now engages stakeholders with this piece of necessary performance reporting.

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