Translating the complex into an infographic
Genomic Testing Infographic.
The Melbourne Genomics Health Alliance, established in 2013, lead Victorian organisations to work together to deliver genomic medicine to benefit those who need it most.
Blueboat consulted with the Alliance to workshop their approach and distill a complex process into digestible, impactive information. This was brought to life with character illustrations using striking, engaging visuals to communicate the information swiftly and clearly. The Blueboat infographic enables busy healthcare professionals to understand a ground-breaking new process offering and importantly reduce barriers to patient engagement.