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Brilliant Thinking.

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The first Rainbow Flag was designed in 1978 by Gilbert Baker from San Francisco to serve as a community symbol.

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Realise Digital Presence.

A critical piece of the Blueboat Realise brand and marketing campaign was the design of a campaign website. Starting with a user journey the website takes the audience through the narrative of the Campaign’s vision, the impact and opportunities to donate.

Importantly, this gave the chance to bring the vision to life with architectural renders highlighting the building potential, complemented by testimonials and build details.

The Realise visual identity and branding is further applied to provide cohesiveness and consistency with other campaign material, bringing about an elevated position appropriate for the level of ask.

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