Sharing tomorrow's energy Initiative
Complex data visualisation.
ARENA approached Blueboat looking for the most effective way to communicate with researchers and renewable energy companies who could apply for ARENA funding.
Understanding the needs and online habits of ARENA’s target audiences, we developed an integrated approach to social media and digital communications – ensuring that each message of the campaign would be distributed as widely as possible through ARENA’s social media and online networks.
A suite of graphics and icons were developed to create an easy to understand visual language for the campaign. This was used to develop a series infographics for the ARENA website, email newsletters and social media channels, highlighting each of ARENA’s funding priorities.
"The level of interest in the ARENA large-scale solar PV competitive round exceeded our expectations … the funding round is on track to significantly boost large-scale deployment across Australia"