Bridging genetics and research
Powered by the Medical Research Future Fund, the Australian Functional Genomics Network (AFGN) stands as a pioneering alliance uniting clinical geneticists and dedicated research scientists. Blueboat were tasked with the imperative of fostering a sense of warmth and personal connection within their sphere, designing a distinctive brand identity.
Our illustrative approach became the heartbeat of our website creation and collateral design. Crucially, this brand narrative now eloquently spotlights AFGN’s overarching mission: to propel the frontiers of scientific understanding around rare genetic diseases.