Taking the voice of the Cup digital
Race Caller Digital Identity.
Matt Hill one of Australia’s preeminent horse race callers made his debut Melbourne Cup call in 2017. His commentary work also includes five summer and winter Olympic Games, NRL and soccer matches. Many of us would find the sound of his voice very familiar. The brief to Blueboat was to create a digital presence for Matt, to provide an identity to his voice and showcase his experience.
Blueboat designed an intentionally paired back brandmark, creating a professional, understated contemporary lock up. A single scrolling landing page followed, showcasing Matt’s experience and offer. Matt now has a public digital presence, bringing his personality and identity to life.