Creating visibility for youth mental health programs

Youth mental health programs.

headspace provide youth mental health services for Australians aged 12-25 years. The headspace Youth Early Psychosis Program (hYEPP) is a critical mental health support program, specifically helping young people experiencing, or at risk of developing psychosis.

Blueboat’s design challenge was to create program collateral which raises awareness of the program among GP’s and other referral pathways, whilst at the same time being interesting, useful and memorable to aid cut through in a busy day. Our Blueboat designed wallet card and postcard supports the important work of the hYEPP program and has now successfully been rolled out as a national campaign.