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Australia's largest reproductive genetic carrier screening trial is named for Mackenzie Castella, whose passing inspired her parents to campaign for change.

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A fresh and unique energy – every year.

With a diverse offering across ten faculties, the Monash brand needs to be adaptable, used across a huge range of collateral and it must stand out from the crowd, with a fresh, unique energy.

Our partnership with the University spans course guides, creating a cohesive and extensible set of graphic elements through to creating a visual identity system. As well as adapting and incorporating a re-brand that took place in 2017.

This project demonstrates the importance and effectiveness of our collaborative process in ensuring multiple stakeholders feel ownership of their own brand, as the new direction has been adopted across all of the faculties – exceeding the client’s expectations for the project.

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