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Virtual Trade Show.

The Victorian Clinical Trials Gateway, originally designed and developed by Blueboat, demonstrates Victoria’s qualities, competencies and regulatory environment in delivering World-class clinical trials. The Gateway, in the spirit of industry collaboration, provides an industry marketing and sales tool, enabling efficient referral and knowledge sharing at trade shows. The 2020 Virtual Trade Show extends the Gateway, as a response to the changing COVID-19 world, where annual trade event opportunities are restricted, by delivering a complete online experience. Whilst reinforcing the State’s critical message – we remain ‘open for business’.

Blueboat’s built and designed content and digital functionality offers industry a timely virtual solution, featuring website exhibitor profiles and meeting request integration, video webinar panel discussions and live Q&A, delegate video personal introductions, interviews and feature article, social media strategy and activation, alongside direct marketing and trade show delegate engagement.

Our virtual trade show platform has successfully engaged the sector, driven State business confidence, provided a model to promote and attract enquiry at international trade shows and provided a platform to efficiently update messaging which responds to changing environments.

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