Transforming heritage into a contemporary digital solution
This is Queen’s – campaign microsite.
Building a new brand is one thing, taking it to market in a changing world is quite another. Solution – leverage our strategic consultancy and new Queen’s College branding to create an engaging digital experience, connecting with prospective residents and capturing market attention.
Blueboat designed and built a contemporary application of technology, showcasing the core Queen’s offer and benefits to students. The ‘This is Queen’s’ microsite is an impactful, campaign-driven website that uses layers of brand elements blended with images and interactive elements to create feelings of play and exploration in a mobile-friendly environment. A place where students can get a sense of a contemporary Queen’s College experience in an engaging and exploratory way.
The website now provides Queen’s with the perfect digital solution to attract an audience around the world, and position this heritage College as a leading contemporary residential offer in the heart of Melbourne.