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Victorian women living with HIV have an incredible community organisation dedicated to reducing stigma and educating those recently diagnosed.

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Realise a potential fulfilled - capital campaign.

Blueboat’s partnership with Cranbrook School began with engaging community and key stakeholders, revealing insights and compelling donor motivation led narratives. From this initial strategic consultancy the ‘Realise our potential’ campaign evolved.

Brought to life through a two year comprehensive campaign, wrapping the purpose and goals within a compelling narrative and visual design for the campaign. The Blueboat Realise campaign began with a brandmark and identity rolled out across brochures for initial private major donor engagement.

As a broader team was brought on to support donor engagement, Blueboat developed a folder suite of fundraising materials, supporting narrative sharing and gift conversations. Blueboat’s collaboration further developed across a film series, campaign website and gala launch event. The success of this campaign is evident with capital fundraising targets exceeded.

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