Changing market position
Ready for the world - rebranding to a coeducational school.
After 86 years as Canberra’s most prestigious boys school, Canberra Grammar School announced plans to become co-educational, in line with their commitment to educating globally minded and socially aware young people who are ready for the world. The announcement was made with a new look and feel for the school, launched simultaneously on their new website and a suite of printed collateral.
Blueboat worked with the leadership team to develop a new design and messaging for a family of brands: Canberra Grammar School, CGS Alumni and the CGS Foundation. The school website was restructured and redesigned to communicate Canberra Grammar’s unique offer through video, photography and clear information design. Blueboat also developed a Brand Value Proposition (BVP) that outlined key messages, as well as a brand style guide and document templates.
The feedback from the school community has been overwhelmingly positive, with the new website and brand identity embraced as a bold representation of the school’s direction.
"It has been a genuinely enriching process working with the team at Blueboat to clarify ideas on how best to project a dynamic vision of what our School is about. "