Communications Strategy and Supporting Materials.
Sharing the wonder of the world’s largest flying sculpture with a global audience. The Skywhale is a hot air balloon designed by the sculptor Patricia Piccinini as part of a commission to mark the centenary of the city of Canberra.
It was built by Cameron Balloons in Bristol, United Kingdom. Blueboat worked in close collaboration (and under strict confidentiality!) with the Centenary of Canberra and Patricia Piccinini.
At the centre, our digital hub linked into a social media campaign, as well as a range of downloadable educational and media resources. A library of incredible images and film were shot on secret location, 2 weeks before Skywhale was launched to the public.
Photography by Mark Chew