- Communications Strategy
Designed as a visual evolution of the original brand (seen below) and as a symbol for The Victorian Pride Centre community and spirit, the new brand mark honors the LGBTIQ flag. The circle shape is a symbol for community and energy. The brandmark aperture becoming a visual link to the physical site; open and welcoming. The resulting shape is a ring: an encompassment and binding of enthusiasm and ideals. A juxtaposition of diversely divided colour, unification of round movement and amalgamating shapes. The Victorian Pride Centre brandmark has life and will be a proud, iconic mark for the future.