Website design and development
- Print and publication
Partnering with the Melbourne Farmers Market (MFM), Blueboat created a fresh website which highlights the MFM essence and strengthened the brand. Particular focus was an easy to use calendar allowing patrons to find their closest market location, time, and more details. As well as a formal online application process for and producers to participate.
Using rustic textures and tones, along with custom illustration and on location photography, the site gives visitors a sense of what they can expect to find each week at MFM's markets.
With a new website came an updated colour palette and illustration library. Blueboat redeveloped MFM’s previous colour palette to reflect the vibrancy of each market along with the natural colours found in the produce available.
This, paired with a new illustration/ icon library has provided MFM with the variety of design resources they require to speak to their audience form the heart .