Established in 1979 from the legacy of one man, whose fortune was made in biscuits, The Jack Brockhoff Foundation celebrates an impressive milestone of 40 years’ service to the Victorian community.

Blueboat collaborated to strategically reposition the Foundation’s brand visuals, to more closely resonate with the vibrancy of their youth and community-orientated funding projects. A commemorative 40th anniversary refresh to the brandmark adds a modern twist that animates an iconic Australian biscuit brand. The resulting 40-year publication rightly and proudly celebrates the achievements of this remarkable Foundation.